Details have been announced this week for the Affiliate Management Days taking place on 13-14 May at Chelsea FC, London, UK.
Full details are now available at www.amdays.co.uk. The Internet Advertising Bureau (IAB) commissioned a survey recently on the worth of Affiliate Marketing in the UK, stating that £14 billion in sales was generated via price comparison, voucher, cashback, loyalty and product review websites. It is estimated that on average advertisers get a 14 to 1 ROI from this channel – little wonder it is growing so rapidly.
AM Days London 2014 will focus on key affiliate management techniques. The 2 day event will be headed up by renowned affiliate expert, Geno Prussakov who is already recognised as the ‘go-to’ source of information and inspiration for advertisers, agencies, and affiliate programme managers.
AM Days London 2014 will cover the following topics:-
• Affiliate recruitment techniques
• Communication with affiliates
• Affiliate marketing analytics
• Affiliate marketing fraud
• Role of affiliate networks
• Landing page & conversion optimization
• Compliance policing & enforcement
• Legislative issues & challenges
• Mobile and affiliate marketing
• Tracking & multi-channel attribution
To take advantage of the Super Early Bird Rate and save up to £500, register before 21st February 2014 at www.amdays.co.uk/register