Regroup has been appointed to work on SEO and PPC activities for the launch of Hitachi Personal Finance at www.hitachipersonalfinance.co.uk.
Hitachi have operated in the finance area in the UK for 30 years, providing finance to consumers through retail partners, where they are market leaders.
Google is set to release v 25 of their Chrome browser, incorporating SSL search, which will lead to further increases in the ‘not provided’ keyword data.
This is hot on the heels of Firefox, which switched to SSL last year, and iOS6 Safari browser for mobile, which also strips out keyword data from searches. It is expected that Explorer will follow suit, meaning that all of the big three browsers will strip out keyword information from search data.
What does this mean for digital marketers?
The most obvious change is that the current 20% to 30% data loss will increase markedly, meaning that the majority of data could soon be labelled ‘not provided’. This will in turn increase the emphasis on paid search keyword data – which will remain 100% intact.
It will also mean that digital marketers will need to look at alternative metrics, away from specific organic keyword data, such as key content drivers.
It’s worth remembering that a wealth of keyword data still exists within Google Webmaster Tools, meaning that it will be even more important to ensure that your Analytics is linked up with Webmaster tools.
We are happy to announce that we have moved into our new offices at the Tea Building in Shoreditch. This puts us in the heart of digital London, and allows for our next stage of growth.
Regroup has been appointed SEO agency for the launch of Lorna Jane in the UK. Lorna Jane, Australia’s premier women’s sportswear label, has long provided the perfect mix of fashion and function. With a focus on activewear design, manufacturing and retail, Lorna Jane is committed to delivering active, authentic, innovative and inspirational garments to its customers. Key product lines include sportsbras, running leggings, yoga pants, and hoodies for women.
Click here for more information on Lorna Jane – www.activeinstyle.co.uk
Yandex, Russia’s premier search engine, has overtaken Microsoft’s Bing to become the World’s 4th largest search engine, according to comScore Search statistics released last month.
The report shows search engine market share based on search requests, and estimates that Yandex had 4.84 billion search requests during December 2012, compared to Bing’s 4.48 billion. These estimates means that Yandex has 2.8% market share, compared to Bing’s 2.5%.
The data reaffirmed Google as the dominant search engine globally, a 65% Â share, followed in second place by Baidu with an estimated 8% share, with Yahoo ranking 3rd.
According to Yandex, the search engine had an estimated 60% of all search traffic in October 2012 in Russia, where the population is close to 142 million. This dominant market share in Russia along with a growing internet market in Ukraine, Kazakhstan, Belarus and Turkey is likely to have influenced Yandex’s position in global search rankings.
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Regroup has been appointed PPC agency for the iconic restaurant and event venue – Criterion Restaurant to the drive corporate events side of the business.
The restauraunt which is in the heart of London’s Picadilly, is an ideal location for film premier parties and after show parties, given its’ proximity to key cinemas and London’s Theatre land.
Click here for more information:- http://www.criterionrestaurant.com/events
Regroup has been appointed PPC agency for the launch of www.ffrees.co.uk, the new save as you spend service, launched this month.
Ffrees represents a new concept; enabling principally families to make significant savings as they spend, not just on high street items, but on more significant expenditure such as mortgages and buying a car for instance.
Regroup have been appointed by leading Care Homes company – Carehome UK, to drive SEO for their luxury care homes.
Initial activity will focus around driving organic visibility for Care UK’s luxury care homes in Essex.
Regroup will be overseeing Search Engine Optimisation and Pay Per Click marketing for Lintbells, the leading Dog Health Brand, to establish a wider reach online, and ultimately increase their share of a growing market.
Lintbells supplies a portfolio of dog health and cat health supplements that provide solutions to real Pet health needs. Lintbells is the name behind leading brands such as the joint aid for dogs product – Yumove and the anti-dog moulting product Yumega.
The key thrust at Lintbells is to provide the highest possible quality products at a competitive cost.
Regroup have been appointed by leading fragrance & grooming brand Penhaligon’s as lead PPC agency. Regroup will be handling Paid Search activity for the UK, France and the US.
In addition to working on Penhaligon’s brand products, Regroup will also oversee paid search for L’Artisan, in the UK and overseas.
Penhaligon’s joins a list of other high-end brands to be using Regroup for online marketing strategy, including Jaguar and Watches of Switzerland.
Scott Muir, MD of Regroup stated “We are delighted to be working with such a well-respected brand as Penhaligon’s. It is great also to be working on overseas campaigns for Penhaligon’s and L’Artisan. Developing overseas digital opportunities for Clients is a key focus of our business going forward.”
www.penhaligons.com