Medicspro, the UK’s leading Nursing Recruitment Agency, has appointed Regroup to oversee SEO activities.
Medicspro provides general Nursing Jobs, NHS Nurse Jobs and wider roles for NHS Professionals in general for a rapidly expanding Client base that now spans the Public sectors as well as the Private sector.
MedicsPro are listed on the Government Procurement Service and are also a preferred national supplier of Nursing jobs, Health Care Assistants and Operating Department Practitioners (ODP’s & ODA’s) to the UK’s NHS National Frameworks, actively working with leading NHS Hospitals.
Brazil’s online population continues to grow exponetially, with over 85 million netizens now, making it the World’s 7th largest Internet population.
Research predicts that this growth will continue as the web and social media in particular, become part of the everyday life.
Internet adoption is estimated to be 42.0% in Brazil currently, with predictions that this will reach 48.0% by 2016.
Internet user penetration growth in Brazil and predictions for the coming years can be seen below:-
– 2012: 42.0%
– 2013: 44.0%
– 2014: 46.0%
– 2015: 47.0%
– 2016: 48.0%
(eMarketer, July 2012)
Brazil’s Internet population is highly social. In 2011, Facebook overtook Orkut as the Countries largest Social network. eMarketer estimates that Brazil’s Facebook user base is now over 41.5 million.
Facebook users and penetration in Brazil, 2010-2014:
– 2010: 7.3 users / 15.4% of social network users / 10.0% of internet user
– 2011: 28.2 million / 50.1% / 35.6%
– 2012: 41.5 million / 64.9% / 48.0%
– 2013: 60.0 million / 83.0% / 65.6%
– 2014: 69.2 million / 87.3% / 71.6%
(eMarketer, October 2012)
Brazil is highly social, with social media penetration estimated to reach some 87.6% of total internet users this year, according to February data from IBOPE Nielsen.
eMarketer is forecasting that social media users in Brazil will increase from 66.2 million in 2011 to 75.7 million this year.
Brazil has the fifth largest social networking population in the world.
Social usage in Brazil an be seen below:
1. Facebook.com: 36,098,000 (+192%)
2. Orkut: 34,419,000 (+5%)
3. Windows Live Profile: 13,301,000 (+13%)
4. Twitter.com: 12,499,000 (+40%)
5. Vostu.com: 4,901,000 (+338%)
6. Google Plus: 4,300,000 (-)
7. Tumblr.com: 4,029,000 (+206%)
Regroup were appointed by Equinox Health Clubs in the US to help launch their UK flagship club in Kensington.
Regroup are implementing a multi-discipline approach using a combination of Google PPC, Facebook and LinkedIn advertising, targeting the core audience who both live and work in the Kensington area.
The question has often beena asked in the business world in Japan – how to internationalise as the world grows ever more connected. Chairman of Rakuten (Japan’s leading e-commerce hub) – Hiroshi Mikitani believes the answer is Englishnization.
Mikitani, who coined the term ‘Englishnization’ to describe his company’s project, ongoing since March 2010, to conduct all business in English. On July 1, it was formally declared that English was the official language within the business.The charismatic Mikitani stated “Our staff do not need translators,” Mikitani told a Tokyo news conference Friday. “Some speak decent English, some are struggling. But they are not afraid of speaking English.”Some employees had left because of the program, but he said the number was “smaller than you would think.”
A full article can be seen at:-
Leaflet printing & business card printing specialists Printed.com appoints Regroup Media to drive SEO
As part of their ambitious growth plans, printed.com; the leading print web shop who provide everything from leaflet printing ( http://www.printed.com/products/4/leaflets–flyers ) to vinyl banner printing (http://www.printed.com/products/22/banners ) announced today that they have appointed specialist search firm Regroup to drive their SEO strategy going forward.
The success story continues for printed.com, and 2012 looks set to be the best year ever, with online orders across all key product categories; including brochure printing, business card and leaflet printing, on the sharp increase.
The appointment represents the latest in a series of measures designed to boost Printed.com’s online visibility.
Nicholas Green, founder of printed.com, commented “This is an exciting opportunity to further progress our digital presence, and the organic space is key to reaching our wider audienceâ€.
Scott Muir, MD of Regroup stated “It’s exciting to be working with such a fresh, progressive and ambitious business such as printed.com. The print sector online is clearly very exciting in terms of growth potential, and we are happy to be working with a business that truly embraces digital.â€
About Printed.com
Printed.com is a market-leading, UK-based web shop for printing services, providing high quality leaflet printing, business card printing and brochure printing services to an expanding client-base.
Google announced this week that Google Product Search in the US would be rebranded Google Shopping and would operate on a purely commercial Paid listings basis, to roll-out in autumn, 2012.
Interestingly Google made the announcement as part of a drive to improve the quality of product data for the end-user, under the premise that advertisers are more likely to ensure price sand product information is updated, if they are paying for the privilege.
The implications will be significant for UK advertisers, with an inevitable roll-out on these shores probably in the 1st quarter of 2013.
We at Regroup regard this as positive news, as the Product/ Shopping channel has long been confusing to advertisers and consumers alike. Under a Paid model, one would hope the rules of engagement will be clearer for all concerned.
For more information, click here:-
Baidu releases its 1st smartphone
Baidu has announced the launch of its first smartphone this month. The smart phone, produced by Foxconn, will enter the mass, low-cost market in China.
The model – Changhong H5018 is powered by Baidu’s very-own mobile operating system – Cloud.
This represents a significant move for Baidu, to secure a presence in the rapidly expanding mobile industry in China, which has the largest amount of smartphone users in the world.
The H5018 will be the first mobile device to use Baidu’s Cloud Smart terminal platform, the phone  will come with 100GB of cloud storage -on Wangpan, the Chinese equivalent of Dropbox and Google Drive.
The H5018 will be priced at the low-end – less than 1,000 yuan ($158; £99), and as such it will face stiff competition at the Chinese low-end smartphone market.
Mobile customers in China currently have a choice between low-cost handsets made by firms such as ZTE Corp, Huawei Technologies, HTC, Xiaomi & Lenovo.
Kaiser Kuo, Baidu’s director of international communications, is bullish about sales:-
“It’s a terrific market opportunity for us, and Baidu is constantly adjusting, understanding what users are interested in,” Mr Kuo told BBC News.
“The new handset is integrated with the cloud – and with our 100GB offering, I think that no one will be able to match that.”
Earlier this year, Baidu said it had to develop a stronger presence in China’s rapidly expanding mobile space, and this latest move is a clear indication that Baidu is repositioning itself as a platform-focussed company, supported by Mr Kuo’s statement:-
“Baidu is recreating itself – we used to be a product-focused company, but now we are becoming a platform-focused company,” said Mr Kuo.
More news here:-
http://www.bbc.co.uk/news/technology-18069498
Days before Facebook’s IPO, America’s third largest advertiser has decided to stop advertising on Facebook, following an audit of their marketing spend.
Terrible timing for Facebook, before their IPO, leaving a $10 million gap in ad revenue (though small in the overall scheme of things). GM say it’s not unusual for them to move their spend around to different digital channels. The announcement is hot off the back of a reported decline in Facebook’s ad revenue last quarter.
Read more here
SMX London starts today! Don’t miss out on seeing Amit Singhal, Google Fellow and the Head of Google’s Core Ranking Team keynoting – register now at www.smxlondon.com