Great to announce Regroup China’s involvement in this very exciting project. A trailblazing initiative involving DIT and Business West, helping UK food and drink brands establish customers in the world’s biggest market – China. Regroup China designed and built the WeChat Mini Program store to facilitate the sales. #wechat #wechatminiprograms #rethinkchina #regroupchina #businesswest #DIT
The Great British Food Programme aims to connect UK food and drink producers with a host of Chinese buyers and consumers who are hungry to buy high quality British produce.
The Great British Food Store will be launched in November on the social media platform, WeChat, as a specialist mini-program and will give sought-after food and drink producers in the South West of England the opportunity to showcase and sell their products to a user base of 1.2 billion. According to Tencent, in 2019, WeChat users spent $115 billion through mini-programs, equivalent to £88 billion.
A report published by the Food and Drink Federation (FDF), showed that while exports of food and drink to the UK’s top markets fell in the first half of 2020, value sales increased by 0.3% to China.
Joining Regroup China as strategic partners in this initiative will be Elanders, an award-winning logistics company with expertise in getting products safely into China, who will be on hand to cover all the documentation, consolidation and logistical aspects of the store. Intellectual Property specialists, NJ Akers, will also provide advice on IP and other legalities that a business may encounter when launching a product in the Chinese Market.
Lee Hamber, Senior Sales Executive at Lilley’s Cider who has signed up to the WeChat opportunity said:
“Lilley’s see a huge potential in China for our products, including the sheer size of the population. There is also a growing interest in cider as well as English products, so being involved in the program is a great opportunity.
“Business West’s support has been so important as the WeChat program will allow us to tap into large audience of Chinese WeChat users and grow our brand internationally.”
Paul Rostand, founder of Great British Biscotti, who has also been accepted onto the store said:
“China has been a target market for us since founding the brand because of the vast potential in both retail and food service.
“By being part of the WeChat program, we hope to get the awareness and brand exposure to help us grow our exports in the Chinese market.”
Lex Thornley, Director of Blue Goose, producer of compostable coffee capsules said:
“Every lesson, webinar and blog post about launching in China and overseas talks about the need to understand the way those countries do business and all the pitfalls you might face.
“So, as a micro business, to work with Business West and the expert team overseeing the marketing campaigns in China means we have the best possible chance of success without costing us time, money and stress that we can’t afford.”
James Monk, Director of Commercial Services at Business West said:
“In 2019, China was the UK’s sixth largest export market, so this program is a fantastic opportunity for South West food and drink companies looking to expand their company in a lucrative market.”
“Food and drink in the UK and the South West are recognised globally for its high quality and demand for authentic British food products from China has been soaring in recent years.”
“I would encourage businesses in the region looking to grow their brand internationally, to get in touch to discuss the opportunity or apply today to be part of the exciting program.”
Businesses can apply online by following this link and applications to join the Great British Food Store in China close on 16th November.
To learn more about this exciting opportunity and to meet the team behind the store, interested businesses are encouraged to join a free webinar taking place on 11th November. More information can be found here.
Do you want to join the conversation?
It’s our 10th anniversary! 10 long years in an ever-changing digital landscape. It has been an incredible journey which has seen us launch offices in London, Shanghai and Bremen. Perfect timing to launch the new Regroup Media web site – www.regroup-media.co.uk. Here’s to the next 10..
Sign-up to our free Webinar on unleashing the potential of WeChat, China’s unique Digital eco-system.
Sep 4th 2020 BST
You will learn:
- What is WeChat?
- What are the steps to registering an account?
- How can WeChat be used to reach and engage with your audience?
- What are WeChat Mini-Programs?
- How can Mini Programs be used to sell to your audience in China?
- What do you need to know about WeChat pay?
- How can WeChat be used to advertise to your market? #rethinkchina
Find out more and register here
Scott Muir, Regroup China MD, will be a guest speaker at the Best of British live streaming ‘Meet the Buyers’ event this week, talking about WeChat. Scan the QR code below to register.
#Rethinkchina
We are please to announce our involvement in the Best of British Brand Week, starting with a live streaming event this month, and continuing on to Brand Week during October 2020.
Best of British is the biggest all-UK trade event in China, and we are proud to continue our association with the event following our appointment as the official digital agency partner for the 2019 event in Shanghai. Regroup produced a multi-brand WeChat mini program for the event, enabling brands to sell via a store on WeChat in the run up and during the event.
For more information on how Regroup can help you reach the World’s largest online market via WeChat, please contact us on:
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Sign-up to our free Webinar on unleashing the potential of WeChat, China’s unique Digital eco-system.
July 31st 2020 BST
You will learn:
- What is WeChat?
- What are the steps to registering an account?
- How can WeChat be used to reach and engage with your audience?
- What are WeChat Mini-Programs?
- How can Mini Programs be used to sell to your audience in China?
- What do you need to know about WeChat pay?
- How can WeChat be used to advertise to your market? #rethinkchina
Find out more and register here
We are pleased to announce the launch of the new P2i web site today – https://www.p2i.com, designed and built by Regroup Media.
P2i is a global leader in liquid repellent nanotechnology. Founded in 2004, P2i works with original equipment manufacturers (OEMs) to enhance devices by making them liquid resistant, provide waterproof protection, improve their reliability and enable them to survive liquid exposure from everyday accidents.
The web site is the latest in a number of initiatives that Regroup have been overseeing for P2i to build brand awareness via online channels; including managing WeChat and Weibo channels in China, and overseeing LinkedIn and Twitter content strategy in the UK.
We are pleased to announce the launch of the official China web presence for Billingham Bags (https://billingham.net.cn/home), designed and built by Regroup China. Billingham Bags are a mark of quality and provide unrivalled protection for cameras and equipment. Regroup have established a solid footing for Billingham in China over the last 12-months via WeChat and Weibo, and the launch of a Chinese web site is the next logical step to increasing market share in the world’s largest market.
The Chinese economy is restarting. Should British businesses look to sell more to China to help stay afloat in these difficult times? Scott Muir, director and founder of ReGroup China has been helping British companies market and sell to China for the last 9 years. If you want to hear why his international clients have been cutting back on other markets to focus on China in these testing times listen to the latest episode of the UK Export Advice Podcast: https://lnkd.in/daXTw4z
We are proud to announce the launch of the Hayman’s Gin Chinese web site toady at http://www.haymansgin.com.cn/.
Regroup designed and built the site, localised for the Chinese market, which represents part of an overarching digital strategy for the China market that includes a WeChat presence and a WeChat mini program.
Hayman’s have been making gin for 150 years from London, distilled from family techniques handed down through the generations.
The market for Gin in China is on the increase, and these are the first exciting forays into the digital domain in China as part of an ongoing strategy.