Regroup have been appointed lead digital agency for Trackersense, the UK’s fastest growing GPS tracking technology company.
Regroup will be overseeing SEO and PPC campaigns, as well as market intelligence.
Find out more about Trackersense here – https://www.trackersense.com/
[fusion_text]We are proud to announce that we will be working with TP ICAP and Group companies; ICAP, PVM Oil, and Tullett Prebon as part of an overall SEO drive, to increase Group organic search visibility.
Regroup will be working with the following group sites as part of this initiative:[/fusion_text][one_fourth last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”https://www.tpicap.com/” linktarget=”_blank” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] 
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[/fusion_text][/one_fourth][one_fourth last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”http://www.tullettprebon.com/” linktarget=”_blank” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] 
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[/fusion_text][/one_fourth][one_fourth last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”http://www.pvmoil.co.uk/” linktarget=”_blank” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] 
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[/fusion_text][/one_fourth][one_fourth last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][imageframe lightbox=”no” gallery_id=”” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”http://www.icap.com/” linktarget=”_blank” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” hide_on_mobile=”no” class=”” id=””] 
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Regroup has been selected following a pitch process to provide a full- digital offering for the UK’s leading online tailoring firm Dress2kill – www.dress2kill.com. Services span digital design, build and marketing.
Regroup will be overseeing the redesign of the main web site, alongside site maintenance and all outreach activities including SEO, PPC, Affiliate and email marketing.
Regroups involvement coincides with significant plans at Dress2Kill to increase online market share going forward.
We are pleased to part of what we believe will be a big success story.
We are pleased to announce that we will be working with the English watch-brand Bremont Watches, to define and execute SEO strategy.
Bremont is an award-winning British Company, producing beautifully engineered Chronometers, from their HQ in Henley on Thames.
click here to visit the Bremont web site
Regroup to host the latest in our highly successful E-commerce in China Training events at the CBBC in London, with our partners Saatchi and Saatchi. All you need to know but were afraid to ask about E-commerce in China, the World’s biggest online market.
Cyril Drouin will be carrying out the training – Chief E-commerce Director at Saatchi & Saatchi China.
Some tickets are still available – 23rd March, Victoria London. Click here (add link to web page) to claim your seat.
We are pleased to announce that we will be working with Ossa Organic to help launch their range of Chicken, Beef and Fish Bone Broths.
Regroup will be initially helping on driving customer acquisition via Search, and Social Media engagement.
More information can be found here –
Regroup has been selected to partner with SMX as an official blog partner in the run up to the May event. SMX is the World’s biggest search marketing conference. The London event is to be held on the 23rd to the 24th May. Get tickets here – http://marketinglandevents.com/smx/london/. It’s sure to be an exciting event, with some big name speakers.
The SEO agenda is looking like the following:-
- Creating Blockbuster Content
- Keywords Are Dead — Long Live Concepts, Entities & Audiences!
- The Most Common SEO Mistakes, And How to Fix Them
- Meet The Search Engines
- SEO Success Without Link Building
- Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
We hope to see you there.
Now that Google has announced that it is rolling out its new mobile-first index, what does this mean for website owners?
What is the Mobile First Index?
Before looking at the likely impact that Mobile First will have on the search landscape, what do we know about it?
- We know that Google wants its index and results to represent most of their users — who are now mobile searchers, so this shift in emphasis reflects the growing use of mobile and tablet for search.
- Going forward, Google will basically give preference to the mobile version of a web site, in instances when there is a mobile and desktop version of a web site.
What will be the impact for site owners?
- If you do not have a separate mobile site, then Google has stated not to worry, it will crawl the desktop version of the site instead.
- If you have a mobile site, then there is an increased onus on making sure that the site adheres wholly to SEO guidelines, as this will be Google’s first port of call.
- If the mobile site has less content than the desktop version, should you be worried? Potentially yes, as Google will potentially see the mobile site as a less weighty vehicle for ranking.
What does Google recommend?
- As such, Google recommends the best route going forward is having a fully responsive web site, so in effect a single web site designed for all platforms and devices.
What are the implications for site content?
- A key area of discussion is around the use of expandable content. Google has stated in the past that content hidden in tabs, or under expandable boxes is given less weight than content readily accessible on-page. This will seemingly not be the case going forward when it comes to mobile. Google’s Gary Illyes has stated that content such as this will be given full weight if done for the benefit of the user-experience. The general ideas is that expandable content makes more sense on mobile than it does on desktop because of the limited space, and as such will be given equal weight as on-page content.
When is the full roll-out likely?
- Google has started testing the mobile first index. Google hasn’t committed to a date for a fuller implementation.
How can I tell if Google is seeing mobile content?
- The easiest way to see how Google is picking up your mobile content will be to use the Fetch and Render tool in the Google Search Console. Specify the mobile:smartphone user-agent, and this will show you what Google can see and index from your mobile site.
In summary
- Going forward Google will rank your mobile and desktop sites based on signals from a mobile point of view.
- This means that page speed is ever more important. Google will also look at the page title, H1s, structured data and other tags and content generated from the mobile site, over the desktop version.
Sites that are fully responsive will see very little change we believe.
Regroup are pleased to announce that we will be running our next E-commerce Training for China, in London on 23rd March 2017. The event will be run by our partners Saatchi & Saatchi, with Cyril Drouin running the training session. The event is to be hosted at the CBBC’s offices in Victoria, London.
Book now for early bird tickets: https://www.regroup-media.co.uk/events/
We are proud to announce that Regroup will be working with Fifth Element Interior Design, providing Social Media management services. Fifth Element provide award-winning interior design consultancy services.
Click here to find out more about Fifth Element Interior Design.