Magento continues its rise, claiming to be the fastest growing and most widely used e-commerce platform in Europe now. Magento has 53 clients on Internet Retailer’s list of Europe’s 500 biggest ecommerce companies, which is more than any other provider. It is further estimated that Magento powers over a quarter of all e0-commerce sites.
Among its Europe-based clients are Dyson, La Halle and Poundland.
The popularity of Magento can be, in part, explained by the launch of Magento 2. Since its release earlier this year, the software has been downloaded 350,000 times, with 2,400 live sites worldwide.
For more information view – https://magento.com/company/press-room/press-releases/magento-leads-european-commerce-platform-market
Happy announcing that Regroup will be working with the specialty food retailer Sous Chef to drive customer acquisition via SEO.
Sous Chef is a market leader in the online food retail space in the UK, Regroup have been brought on board to consolidate and grow their online customer base.
Click here to find out more about Sous Chef
We are pleased to announce that we will be working with London-based OakNorth Bank to drive customer acquisition via SEO and PPC.
OakNorth is the UK’s newest Bank, providing business loans and Fixed rate deposit accounts for UK customers.
Click here to find out more about OakNorth
‘Some tickets still available for our E-Commerce in China Event in London – click here to book now. All you need to know to reach the biggest online market in the World.
We are partnering with Saatchi & Saatchi China to run the latest of these highly successful sessions, with trainer Cyril Drouin, from Saatchi & Saatchi based in Shanghai.
The training session covers what you need to know to successfully market to China, the World’s biggest online marketplace.
The 1 day session covers: –
• The digital landscape in China
• SEO & PPC marketing on Baidu
• Marketing strategy for WeChat Weibo
• Approach for Tmall, JD and other leading marketplace channels
• Web strategy for China
Click here for more information. Early bird tickets are now available – https://www.regroup-media.co.uk/events/
We are happy to announce the launch of the new Allegra London web site at https://allegralondon.co.uk/ today.
Allegra London is a colour specialist for high-end cashmere scarves, designed and inspired by the colours of India.
Regroup designed and built the new Allegra site in Magento, and will be overseeing global digital marketing activities as part ambitious growth plans for this exciting luxury brand.
We are happy to announce the launch of our new digital briefing service – Re: Brief now available on our web.
Users can select to be updated on all the pertinent digital news items spanning SEO, PPC, Social Media, Mobile, and web development technologies.
You select what areas you want to be kept up to date with, and our team will scan and manually select the related items each month, to send you a customised list of stories, based on your selection, meaning that you do not have to wade through a myriad of online sources to get to the key information.
Sign-up to Re: Brief here and keep up to date with all the relevant news items each month site – https://www.regroup-media.co.uk/digital-briefing/
The majority of large UK retailers are facing issues to link in-store sales with online activity according to a new study issued by Retailmenot this month.
An estimated 92% of large multichannel retailers are now selling online in the UK, and of these retailers, an estimated 59% consider a lack of visibility across channels to be one of their biggest challenges. A further 38% fail to even offer consistent pricing across channels.
Whilst retailers are beginning to integrate their in-store and online teams for a more consistent shopper experience, most marketing budgets still remain siloed.
The new study showed that 42% of UK retailers have restructured their business to bring online and in-store teams more closely aligned, whist an estimated 30% are currently transitioning to a combined retail team. Almost a quarter of retailers do not think it is necessary.
“As consumers increasingly expect a consistent experience across all channels, high street retailers simply cannot afford to stand still,” said Severine Philardeau, vice president of retail and brand solutions at RetailMeNot. “Connecting the dots between online and in-store behaviour and sales is absolutely imperative, and holds the key to improving the shopper experience and maximising the effectiveness of investments in digital and mobile marketing and promotions.”
Retailers are focused on mobile and email in particular when it comes to connecting the in-store and online shopping experience, with 77% of leading UK retailers having initiatives in place to gather customer email addresses in-store and online, in order to link together behaviour and spending.
We are proud to announce that we will be running our 4th E-Commerce Training for China sessions, in London, at the China British Business Council’s offices in Victoria, London on the 4th October this year.
We are partnering with Saatchi & Saatchi China to run the latest of these highly successful sessions, with trainer Cyril Drouin, from Saatchi & Saatchi based in Shanghai.
The training session covers what you need to know to successfully market to China, the World’s biggest online marketplace.
The 1 day session covers: –
• The digital landscape in China
• SEO & PPC marketing on Baidu
• Marketing strategy for WeChat Weibo
• Approach for Tmall, JD and other leading marketplace channels
• Web strategy for China
Click here for more information. Early bird tickets are now available – https://www.regroup-media.co.uk/events/
Twitter has announced that anyone can now apply to receive the little blue tick next to his or her name. Twitter stated “an account may be verified if it is determined to be of public interest.” Verified accounts are typically the preserve of brands, public figures and artists. The change means that more people – particularly up-and-coming creators and influencers now have the chance to verify their profiles. Click here to apply to verify your Twitter account – https://verification.twitter.com/welcome
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Regroup will be working with upcoming Cashmere Fashion brand Allegra London, to oversee ambitious growth plans online in their key territories Europe & China. Allegra, founded by Chloe Points, design high-end cashmere fashion items, including scarves and shawls. We are excited to be involved in the next stage of Allegra’s planned growth.
[/fusion_text][fusion_text]Click here to visit the Allegra site[/fusion_text][/fullwidth]