Brazil’s Internet population is highly social. In 2011, Facebook overtook Orkut as the Countries largest Social network. eMarketer estimates that Brazil’s Facebook user base is now over 41.5 million.
Facebook users and penetration in Brazil, 2010-2014:
– 2010: 7.3 users / 15.4% of social network users / 10.0% of internet user
– 2011: 28.2 million / 50.1% / 35.6%
– 2012: 41.5 million / 64.9% / 48.0%
– 2013: 60.0 million / 83.0% / 65.6%
– 2014: 69.2 million / 87.3% / 71.6%
(eMarketer, October 2012)
Brazil is highly social, with social media penetration estimated to reach some 87.6% of total internet users this year, according to February data from IBOPE Nielsen.
eMarketer is forecasting that social media users in Brazil will increase from 66.2 million in 2011 to 75.7 million this year.
Brazil has the fifth largest social networking population in the world.
Social usage in Brazil an be seen below:
1. Facebook.com: 36,098,000 (+192%)
2. Orkut: 34,419,000 (+5%)
3. Windows Live Profile: 13,301,000 (+13%)
4. Twitter.com: 12,499,000 (+40%)
5. Vostu.com: 4,901,000 (+338%)
6. Google Plus: 4,300,000 (-)
7. Tumblr.com: 4,029,000 (+206%)